WHAT'S IN A NAME?
I was on the phone the other day with a person wanting to order scrubs for their new job. They said, "I need to order scrub tops and pants in the color wine." I asked what brand name of scrub they like. They replied, "I don't care, as long as they are wine in color and comfortable, that is all I care about."
We get a lot of calls like that from folks who don't care about a brand name; in converse, we get just as many calls from people who say they will wear nothing but their brand of choice. So, on what side of the issue are you? Do you not care about the name brand of the garment? Or do you find a brand you like as stick with them?
The brand names that have been around for years, Landau, White Swan, Barco, Cherokee, and Peaches are always popular, but even they are playing the "name game" trying to win your loyalty. Some of the manufacturers are even partnering with celebrities like Sofia Vergara's Careisma line, TV shows like Grey's Anatomy and other companies outside the scrub world like Jockey and Dickies to obtain the all-powerful brand recognition.
We had a person call worried that she was not getting what she ordered because the email notice we sent told her that her order was shipping from Landau's warehouse. She had ordered Urbane Scrubs. Guess what. Landau makes the Urbane Scrubs line! They also make ScrubZone, Smitten, WorkFlow and Lynx.
We would be interested to know what drives you when you are shopping for your uniforms. Do you look for the brand name first and foremost, or not? We would love to hear from you at customerservice@uniformsandscrubs.com
Here is a breakdown on some of the major manufacturers you may have known for years; and the new names they are now using in an effort to win new customers.
Landau Uniforms Grey's Anatomy Cherokee Workwear White Swan - Meta WonderWink Med Couture Urbane Maevn
